Product Team
CTO
Product Manager
Product Designer (Myself)
Anu museum managment team
Overview
ANU Museum of the Jewish People sought to create a B2C app facilitating a personalized connection to the Jewish community. The objective was to develop a tool that not only captivated visitors with the museum's content but also enabled them to grasp their individual ties to the Jewish heritage. Key performance indicators (KPIs), such as story sharing, item collection, and heightened engagement with other museum services, were used to gauge the project's success.
The Problem
While the museum itself was engaging, the challenge lay in providing a personalized experience for each visitor. The existing guided tours lacked individual connections, making it difficult for visitors to relate personally to the rich history and culture of the Jewish community.
The Solution
The ANU Museum's solution was a B2C app enabling group
visitors to curate personalized exhibit lists. The app dynamically generated engaging stories, akin to Instagram, combining individual and group insights in visually appealing infographics. Visitors could share these stories externally, fostering engagement and community within the group. The iterative development approach ensured continuous enhancement based on user feedback and evolving museum requirements.
Product Team
CTO
Product Manager
Product Designer (Myself)
Anu museum managment team
The Problem
While the museum itself was engaging, the challenge lay in providing a personalized experience for each visitor. The existing guided tours lacked individual connections, making it difficult for visitors to relate personally to the rich history and culture of the Jewish community.
Overview
ANU Museum of the Jewish People sought to create a B2C app facilitating a personalized connection to the Jewish community. The objective was to develop a tool that not only captivated visitors with the museum's content but also enabled them to grasp their individual ties to the Jewish heritage. Key performance indicators (KPIs), such as story sharing, item collection, and heightened engagement with other museum services, were used to gauge the project's success.
The Solution
The ANU Museum's solution was a B2C app enabling group
visitors to curate personalized exhibit lists. The app dynamically generated engaging stories, akin to Instagram, combining individual and group insights in visually appealing infographics. Visitors could share these stories externally, fostering engagement and community within the group. The iterative development approach ensured continuous enhancement based on user feedback and evolving museum requirements.
Product Team
CTO
Product Manager
Product Designer (Myself)
Anu museum managment team
The Problem
While the museum itself was engaging, the challenge lay in providing a personalized experience for each visitor. The existing guided tours lacked individual connections, making it difficult for visitors to relate personally to the rich history and culture of the Jewish community.
Overview
ANU Museum of the Jewish People sought to create a B2C app facilitating a personalized connection to the Jewish community. The objective was to develop a tool that not only captivated visitors with the museum's content but also enabled them to grasp their individual ties to the Jewish heritage. Key performance indicators (KPIs), such as story sharing, item collection, and heightened engagement with other museum services, were used to gauge the project's success.
The Solution
The ANU Museum's solution was
a B2C app enabling group visitors to curate personalized exhibit lists. The app dynamically generated engaging stories, akin to Instagram, combining individual and group insights in visually appealing infographics. Visitors could share these stories externally, fostering engagement and community within the group. The iterative development approach ensured continuous enhancement based on user feedback and evolving museum requirements.
The Process:
Research:
Persona Definition and Interviews: Conducted 40-minute Zoom interviews with personas (visitor, guide, and school escort) to understand their needs, expectations, and challenges.
Insights and User Journey Mapping: Derived insights from interviews to create detailed user journey maps for each persona, identifying pain points and opportunities.
Concept Development Workshop: Collaborated with the museum in a workshop to agree on an initial concept, laying the foundation for the app development.
Launch and Iteration:
Conducted successful testing of the MVP in the museum, with positive results measured by KPIs - increased story sharing, item collection, and enhanced engagement with other museum services.
Design and Development:
Aesthetic Integration: Incorporated the museum's color theme and design language into the app, creating a visually cohesive and immersive experience.
Competitive Survey Analysis: Conducted a comprehensive survey to analyze the design needs and challenges of museums and their visitors, informing a user-centric design approach.
Design Language Synthesis: Merged survey insights with the museum's aesthetic, crafting a unique design language that resonates with both the institution's identity and user preferences.Iterative Development: Applied the synthesized design language iteratively, refining the app's interface and user experience to ensure optimal engagement and alignment with museum and visitor expectations.
Testing and User Feedback:
Iterative Prototyping and Testing: Developed and tested multiple iterations of the Minimum Viable Product (MVP) based on feedback from test subjects, refining the app for optimal user experience.
Challenges and Constraints:
Adapting to the museum's focus on school kids aged 13 to 14 in family heritage projects posed a challenge. To address this, we designed a solution guided by a specific tour flow, with the intention to expand its usability to cater to individual visitors of all ages. After multiple attempts, a design thinking workshop was initiated to align objectives and outline the initial user flow, ensuring a cohesive approach to the unique challenges presented.
The Process:
Challenges and Constraints:
Adapting to the museum's focus on school kids aged 13 to 14 in family heritage projects posed a challenge. To address this, we designed a solution guided by a specific tour flow, with the intention to expand its usability to cater to individual visitors of all ages. After multiple attempts, a design thinking workshop was initiated to align objectives and outline the initial user flow, ensuring a cohesive approach to the unique challenges presented.
Research:
Persona Definition and Interviews: Conducted 40-minute Zoom interviews with personas (visitor, guide, and school escort) to understand their needs, expectations, and challenges.
Insights and User Journey Mapping: Derived insights from interviews to create detailed user journey maps for each persona, identifying pain points and opportunities.
Concept Development Workshop: Collaborated with the museum in a workshop to agree on an initial concept, laying the foundation for the app development.
Design and Development:
Aesthetic Integration: Incorporated the museum's color theme and design language into the app, creating a visually cohesive and immersive experience.
Competitive Survey Analysis: Conducted a comprehensive survey to analyze the design needs and challenges of museums and their visitors, informing a user-centric design approach.
Design Language Synthesis: Merged survey insights with the museum's aesthetic, crafting a unique design language that resonates with both the institution's identity and user preferences.Iterative Development: Applied the synthesized design language iteratively, refining the app's interface and user experience to ensure optimal engagement and alignment with museum and visitor expectations.
Testing and User Feedback: Iterative Prototyping and Testing: Developed and tested multiple iterations of the Minimum Viable Product (MVP) based on feedback from test subjects, refining the app for optimal user experience.
Launch and Iteration: Conducted successful testing of the MVP in the museum, with positive results measured by KPIs - increased story sharing, item collection, and enhanced engagement with other museum services.
The Process:
Research:
Persona Definition and Interviews: Conducted 40-minute Zoom interviews with personas (visitor, guide, and school escort) to understand their needs, expectations, and challenges.
Insights and User Journey Mapping: Derived insights from interviews to create detailed user journey maps for each persona, identifying pain points and opportunities.
Concept Development Workshop: Collaborated with the museum in a workshop to agree on an initial concept, laying the foundation for the app development.
Launch and Iteration:
Conducted successful testing of the MVP in the museum, with positive results measured by KPIs - increased story sharing, item collection, and enhanced engagement with other museum services.
Design and Development:
Aesthetic Integration: Incorporated the museum's color theme and design language into the app, creating a visually cohesive and immersive experience.
Competitive Survey Analysis: Conducted a comprehensive survey to analyze the design needs and challenges of museums and their visitors, informing a user-centric design approach.
Design Language Synthesis: Merged survey insights with the museum's aesthetic, crafting a unique design language that resonates with both the institution's identity and user preferences.Iterative Development: Applied the synthesized design language iteratively, refining the app's interface and user experience to ensure optimal engagement and alignment with museum and visitor expectations.
Testing and User Feedback:
Iterative Prototyping and Testing: Developed and tested multiple iterations of the Minimum Viable Product (MVP) based on feedback from test subjects, refining the app for optimal user experience.
Challenges and Constraints:
Adapting to the museum's focus on school kids aged 13 to 14 in family heritage projects posed a challenge. To address this, we designed a solution guided by a specific tour flow, with the intention to expand its usability to cater to individual visitors of all ages. After multiple attempts, a design thinking workshop was initiated to align objectives and outline the initial user flow, ensuring a cohesive approach to the unique challenges presented.
Screens
Project Takeaways
Lessons Learned: The project not only addressed the initial challenge of enhancing the visitor experience but also demonstrated the potential for the app to serve as a gateway to broader engagement with the museum's offerings. The iterative design process, coupled with user feedback, proved instrumental in achieving a successful and impactful solution.
Success Metrics:
Story Sharing KPI: The success of the app was evident through the increased number of people sharing their personalized stories, indicating a deeper emotional connection to the museum content.
Item Collection KPI: A significant number of visitors collecting more than 10 items for their personal collections showcased the app's effectiveness in encouraging exploration and interaction.
Engagement with Other Services KPI: The app's impact extended beyond the museum visit, as reflected in the increased number of people accessing other ANU services through the provided links in the stories.
Future Plans:
Continuously refine the app to provide even more personalized experiences for individual visitors based on their preferences, historical interests, and feedback.
Impact:
Visitor Engagement: Measure ongoing visitor engagement through continued analysis of KPIs, ensuring sustained interest and participation in the app's features.
Community Building: Assess the app's impact on fostering a sense of community among museum visitors, encouraging them to share stories and engage in conversations about their cultural connections.
Educational Outreach: Evaluate the app's role in educational outreach by tracking its utilization in school programs, ensuring it becomes a valuable tool for students and educators.
Increased Museum Interaction: Monitor the app's influence on overall museum engagement, observing if it drives increased attendance, participation in guided tours, and exploration of additional museum services.
Project Takeaways
Success Metrics:
Story Sharing KPI: The success of the app was evident through the increased number of people sharing their personalized stories, indicating a deeper emotional connection to the museum content.
2. Item Collection KPI: A significant number of visitors collecting more than 10 items for their personal collections showcased the app's effectiveness in encouraging exploration and interaction.
3. Engagement with Other Services KPI: The app's impact extended beyond the museum visit, as reflected in the increased number of people accessing other ANU services through the provided links in the stories.
Lessons Learned:
The project not only addressed the initial challenge of enhancing the visitor experience but also demonstrated the potential for the app to serve as a gateway to broader engagement with the museum's offerings. The iterative design process, coupled with user feedback, proved instrumental in achieving a successful and impactful solution.
Future Plans:
Continuously refine the app to provide even more personalized experiences for individual visitors based on their preferences, historical interests, and feedback.
Impact:
Visitor Engagement: Measure ongoing visitor engagement through continued analysis of KPIs, ensuring sustained interest and participation in the app's features.
Community Building: Assess the app's impact on fostering a sense of community among museum visitors, encouraging them to share stories and engage in conversations about their cultural connections.
Educational Outreach: Evaluate the app's role in educational outreach by tracking its utilization in school programs, ensuring it becomes a valuable tool for students and educators.
Increased Museum Interaction: Monitor the app's influence on overall museum engagement, observing if it drives increased attendance, participation in guided tours, and exploration of additional museum services.
Project Takeaways
Success Metrics:
Story Sharing KPI: The success of the app was evident through the increased number of people sharing their personalized stories, indicating a deeper emotional connection to the museum content.
Item Collection KPI: A significant number of visitors collecting more than 10 items for their personal collections showcased the app's effectiveness in encouraging exploration and interaction.
Engagement with Other Services KPI: The app's impact extended beyond the museum visit, as reflected in the increased number of people accessing other ANU services through the provided links in the stories.
Lessons Learned:
The project not only addressed the initial challenge of enhancing the visitor experience but also demonstrated the potential for the app to serve as a gateway to broader engagement with the museum's offerings. The iterative design process, coupled with user feedback, proved instrumental in achieving a successful and impactful solution.
Future Plans:
Continuously refine the app to provide even more personalized experiences for individual visitors based on their preferences, historical interests, and feedback.
Impact:
Visitor Engagement: Measure ongoing visitor engagement through continued analysis of KPIs, ensuring sustained interest and participation in the app's features.
Community Building: Assess the app's impact on fostering a sense of community among museum visitors, encouraging them to share stories and engage in conversations about their cultural connections.
Educational Outreach: Evaluate the app's role in educational outreach by tracking its utilization in school programs, ensuring it becomes a valuable tool for students and educators.
Increased Museum Interaction: Monitor the app's influence on overall museum engagement, observing if it drives increased attendance, participation in guided tours, and exploration of additional museum services.
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